Walmart is acquiring Vibe

Retail media and CTV infrastructure are consolidating around the biggest distribution platforms

It's official: @Walmart to acquire @vibedotco ! What the Vibe team has built since our inception is phenomenal. Not just an ad platform but a full infrastructure that unlocked real performance on CTV. Joining forces with Walmart, the

Ranked #16 on backlist 2026-06-23 (23 Jun 2026 UTC) · by @arthurquerou (Arthur Querou) · view on X ↗

How it ranks: Backlist reads my Twitter/X timeline, scores every tweet for substance with an LLM rubric (not engagement), and publishes the daily top picks with a one-line takeaway. Curated by Surya Dantuluri.