Why a Warriors jersey patch costs $50M a year

Iren's jersey deal shows how GPU companies are turning sports sponsorship into mass-market branding instead of pure B2B sales

Iren (bitcoin miner turned GPU compute provider) is reportedly paying $50M / yr to put their logo on the warriors jersey Hard to believe the best use of that asset is reaching millions of fans who will never rent GPUs, jersey patches shoul

Ranked #14 on backlist 2026-06-26 (26 Jun 2026 UTC) · by @pitdesi (Sheel Mohnot) · view on X ↗

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